At the heart of digital family life
30 May, 2024
4 minute read

At the heart of digital family life

Not for the great and the good. For us.

Parent Zone sits at the heart of digital family life: the struggles, the magical moments, the times when things seem complicated or confusing.

We know every family needs support sometimes – simply because parenting is hard. 

We are a parenting organisation – but we are also parents. We are for ordinary parents – not for the loudest and most powerful. 

We maintain our independence and values. We adapt to the needs of all parents – and the digital world – so we are agile enough to cope. 

We base our work on expert academic research. But we listen to everyone: parents, professionals, young people, and children. 

Our aim is still to challenge, to take risks, to ask awkward questions. What’s happening in the real world? What do families really need? And are we really helping ordinary families with ordinary – or sometimes extraordinary – challenges? 

Research and resources: from local to global 

Parent Zone is a social enterprise – offering free services and resources to parents, families and professionals who work with them. 

To misquote Ginger Rogers, that means we do everything a charity does, except we do it backwards and in high heels. 

We receive no core funding and any income we generate has to cover the cost of running projects and generate enough profit to run our operation and the free services we offer. 

If we do end a year with a surplus, we are required (by virtue of our governing documents) to invest that surplus in projects that support families and parents. 

We trade to achieve our social mission and we continue to learn. We work locally and internationally, and our partners range from individual schools and local authorities to government departments and multinational tech firms. We continue to push for change, from consulting on government legislation to our independently-funded research into the effects of digital on family life.

Our work

We deliver in-person training, individual family support, physical and virtual resources, live events, podcasts and much more. For example: 

  • Parent Zone Local – in partnership with the Home Office – providing advice, events and personalised support for hard-to-reach families in local communities. 

  • Be Internet Legends – in partnership with Google – delivering free online safety resources, events and activities for UK primary school communities.

  • Ollee – in partnership with the Children in Need’s a Million & Me initiative – bringing child and parents together to share wellbeing advice and emotional support.

  • Digiworld – in partnership with Telenor – translating online safety advice for families from the UK to Myanmar.

  • The Parent Zone Research Partner Network collaborates with local organisations, academics and professionals to provide services, information and help to families, children and young people. 

You can find out more about our full range of services, projects, research and free resources and tools here.

Let’s collaborate

We would love to hear from you. 

If you want to collaborate with Parent Zone, contact partnerships@parentzone.org.uk

To find out more about joining the Parent Zone Research Partner Network, contact cliff@parentzone.org.uk

For more information about Parent Zone, email info@parentzone.org.uk

For press enquiries, email press@parentzone.org.uk

Family using devices on sofa

Parent Zone sits at the heart of digital family life: the struggles, the magical moments, the times when things seem complicated or confusing.

We know every family needs support sometimes – simply because parenting is hard. 

We are a parenting organisation – but we are also parents. We are for ordinary parents – not for the loudest and most powerful. 

We maintain our independence and values. We adapt to the needs of all parents – and the digital world – so we are agile enough to cope. 

We base our work on expert academic research. But we listen to everyone: parents, professionals, young people, and children. 

Our aim is still to challenge, to take risks, to ask awkward questions. What’s happening in the real world? What do families really need? And are we really helping ordinary families with ordinary – or sometimes extraordinary – challenges? 

parent and children using devices

Parent Zone sits at the heart of digital family life: the struggles, the magical moments, the times when things seem complicated or confusing.

We know every family needs support sometimes – simply because parenting is hard. 

We are a parenting organisation – but we are also parents. We are for ordinary parents – not for the loudest and most powerful. 

We maintain our independence and values. We adapt to the needs of all parents – and the digital world – so we are agile enough to cope. 

We base our work on expert academic research. But we listen to everyone: parents, professionals, young people, and children. 

Our aim is still to challenge, to take risks, to ask awkward questions. What’s happening in the real world? What do families really need? And are we really helping ordinary families with ordinary – or sometimes extraordinary – challenges? 

Full width image

parent and children using devices